How unusual, Atma saying dumb shit. "Samsho has no place in 2017" lol. What an idiot.
Samsho and Fatal Fury have a better chance to do well in the West than KOF. First, Samsho was the game that put them in the map. It was relatively well known back then, it is unique enough to set them apart from all other games. Its simplicity (on the surface) lends itself to casual appeal.
Fatal Fury has a cast that is not full of pretty boy protagonists that always turn Westerners off. Do you think a Kyo or Iori reveal for Tekken would have been as widely well received as Geese? No. It also mechanical uniqueness and the Real Bout series proved they could be very accesible but super complex at high levels. Also the people on board now come from Fatal Fury. They know what makes the games work. Ideal for a reboot.
Both franchises have way less characters than KOF. That will stretch their resources much less than a 50 character game and could work more on the presentation, the main reason for the lack of interest in XIV.
Face it guys, KOF will never ever be a hit in the biggest Western markets. Thinking KOF has any kind of brand name advantage over Samurai Shodown or Fatal Fury is just silly stuff someone like Atma would believe. But they do have a few advantages for development.