Scam? No. On-disc DLC? Yes. Even if it ends up not being on the disc, it may as well be. But while this was a huge deal when SFxT came out, these days it seems like the majority has decided that it's okay. And why wouldn't they? It's not like people are actually going to boycott the game or DLC on principle. The reason Ubisoft, EA, Capcom, Konami, and others pull this is because they know they can. It's like spitting in a starving child's soup right in front of them.