I use the Etokki boards, I have for about a year now and I have a good relationship with Ryan (Laugh).
I understand what you were asking, but in my opinion I don’t think I am in direct competition with true custom stick builders. I never have never thought of AIAB that way. Yes we offer some custom options, and custom artwork. That is where it ends. I don’t stray from my list of options, which I believe helps me keep my costs down. I think I may actually be the only stick maker that doesn’t use the Viewlix layout. I guess that could be good or bad.
Anyway, AIAB has always been about classic arcade feel and look and I don’t plan on changing that. I have gotten so much positive feedback from customers over the last 4 years I really don’t think I have too. There are certain things that seem to be common with every stick out there now and they are things I don’t really like, so I will stay different. I don’t like the 8 button viewlix layout, and I don’t like plexiglass. Plus I am one that still prefers American style buttons and stick :).