Hello, im the autor of the herzeleyd blogs, and that hori that you are talking is a real hori.
You can read hori below the picture, here a new photo for all.
One more thing. The different prices of some horis, is for the components, not the name of the stick. Hori makes sticks with professional components and without it.
That stick has not professional components, maybe buttons but the stick isnt it.
Sorry for my english. I only want to explain the different. Because one hori can work fine and the other one can work poor. The diferent is the price nothing more. Higher price, better components, and less price poor components.
I have anotherone, with sanwa components and personal (not hiri), but costs goes to 150 ? or more.
http://herzeleyd.wordpress.com/2006/12/13/crowvarela-arcade-stick/ Its written in spanish.