Not going to lie, was expecting something along the lines of “video gaming journalism.” That was surprisingly a well made video.
Dead Space 2 ad was just a terrible way to market an M rated game to a younger crowd. Give the IGN Dead Space 2 review a read. The reading level caters to a specific demographic (still poorly written).
The video talks about EA’s bottom line (money!). I would argue that EA is completely aware that a solid game can generate very good sales.
EA’s 2011 lineup (excludes yearly titles)
-Mass Effect 2 (despite being a re-release, it gave non-PC/x360 owners the chance to play a solid sci-fi shooter)
-Dead Space 2 (already exceeding Dead Space’s sales)
-Bulletstorm (forget the MP, bring on the SinglePlayer action FPS back. Might noe be everyone’s cup of tea, but it is something different)
-Crysis 2 (have no words for this one)
-Battlefield 3 (HELL YES! Everyone needs to pony up for a new PC for this game. No MP experience will get you going like BF.)
-DarkSpore (follow up to Spore, hopefully without DRM)
-Dragon Age 2 (following the Mass Effect route)
-Mass Effect 3
-Star Wars: The Old Republic
-Shadows of the Dammed (Shinji Mikami at the helm)
When you look at this list you see one thing is certain, EA is more than just a developer now. They produce and publish more games than they develop. The author in the video talks about EA’s beginnings. He reads an article about how early-EA wanted to challenge the idea if a computer could make you cry. The EA then and the EA now are much different, but after the ps2 re-has era, EA is clearly a power house of solid titles. Video game marketing does need a change. They do need to give the idea of gaming a much more tasteful tone. Think along the lines of the movie industries “Green” and “Red” band trailers. There needs to be a separation between online and TV marketing. To a degree there is a split, but line needs to be even more clear.
The Dead Space 2 and Dante’s Inferno ads should have been market directly toward gamers, rather than to a general populace. Was the Dead Space 2’s Mom hating ad distasteful? Yes, but months from now people will forget about it. Did EA lose money from it? Nope, they more than doubled their Dead Space sales.
When you look at EA’s executive board, you see names like John Riccitiello and Larry Probst. These guys are business brand geniuses. Clorox, Johnson and Johnson, PepsiCo, Sara Lee, are just a few of the companies these guys help run. I am sure these guys know what they are doing their games (brands).
As for EA’s bottom line, they expect their DLC sales to exceed their retail sales.
/edit: crap this became a mis-mash of topic points. Short Stuff: EA is going to be fine. Gamers will be fine with solid titles. Marketing will always bring up something negative, especially if the title is meant to be gruesome.