I recently got the low end L series Bravia 32", I just wanted something for my room and it was less than a $100 more than a Vizio. It doesn’t have the Bravia engine, but for the price I am pretty stoked on it. For the one who asked about 1080p, it accepts the signals through HDMI and downscales it rather nicely.
You can usually find them for $600-$700 and the 37" ones aren’t that much more. I haven’t had a HDTV in 2.5 years, and the last one was a Samsung CRT, so I might not be the perfect candidate to recommend one, but I am hyped with my new PS3 and the TV.
To be honest, after playing some games and watching some Blu Ray movies, I totally want bigger and better to go in the living room now. I am totally happy with my set up, but in hindsight, I probably would have gone 37".