I’ve always considered keep away the Judo style of fighting games. It’s less of trying to make something happen, and more anticipating movements and appropriately countering the opponent’s options.
I, for example, use Deadpool. At the start, I will often do a couple j. m happy trigs. If they are full screen away and they try to normal jump, I’ll do a standing m happy trigs, and when they land I’ll go for H happy trigs. Now, I have no reason to go for H Happy trigs–they have yet to super jump on me. In fact, if they would stop and think that I’m trying to guess what their movement is going to be (which is required with most zoning characters–because their vitality is usually atrocious), they would simply wave dash during my recovery and force me to use hyper or eat the damage.
That’s the big difference between spamming and keep away. Spamming is definitely a more “this move rocks and beats just about everything so I better use it” (looking at you Akuma and online Hulk) versus: “I’m going to strategically and thoughtfully maneuver and put shit on the screen that will put me at an advantage…assuming I guessed correctly.”