This is long, so here’s the tldr version for you guys with short attention spans:
the FGC kicked the shit out of MLG and “e-sports” but you guys did not notice. This is very important, but MLG and their shills are trying hard to sweep under the rug and make you not realize the FGCs own strength.
No league will make you “mainstream” or save you. They have not saved anything so far, and actually have a good track record of wrecking game communities way bigger than Street Fighter. Check the history. The good news is that you do not need to be saved.
Ok, more on each point now.
- This summer an important milestone in the world of competitive gaming has passed, and people did not even notice. The FGC is already larger than leagues like MLG. Check the numbers.
EVO completely crushed MLG. Remember when MLG was so happy with 450,000 unique users in Columbus that they issued a press release about it danced around about the “eSports is going mainstream!” comments. EVO destroyed that “record-breaking” performance by 500% and did so at the same time MLG Anaheim was on. Think about that for a second.
MLG: dozens or maybe hundreds of employees, tens of millions of investor money and they the biggest and most populer competion games in the world (SC2, CoD, etc.). EVO: hired “the kings of poverty” and IPW to run the stream, maybe doesn’t even have full time employees (?), and only played fighting games, with the help of lots of people from FGC for the show.
So how did MLG do? They got loud about the “35 million!” number, but that was 35 million “stream activiations”. Nobody knows what hell that is, and MLG loves that vagueness. Its a number that sounds big, but in reality is a totally made up stat. So according to MLG, MLG is a big deal! Lol.
So since “stream activiation” is a make believe number that no other source uses and nobody even knows WTF it means let’s talk real numbers. The real stat that all real streamers and websites understand is UNIQUE VIEWERS. That’s real people. That’s a real statistic that you can not fluff up with fake terms. EVO had more than 2 million uniques. MLG Columbus had 22.5 million “stream activation” and later said that equals 450,000 unique visitors. They now have 35 mil “stream activations” and they’re saying around 1 million unique for Anaheim. Even if the two events are added together MLG are still smaller than EVO all by itself. So the people who will show sad little fighting games how the bigtime esports playas roll? Yeah, they got blown away by the same people they say need their help so bad. If you add in some of the other big events in the FGC to equal the six “Pro Circuit” events, the FGC completely destroys MLG numbers. But remember, this group is already smaller than FGC (but is trying so hard to hide it) is going to save the FGC and teach it how they do it in the bigtime esports!
So how come nobody is talking about it? When he got asked on Twitter about # of unique viewers, the CEO of MLG avoided saying “the technicians are still trying to figure that out.” Are you kidding me? There business is to sell live streams, but staff can not figure out how many unique users they had? 100% bullshit, and he knows it, but because their bigtime CEO corporation superleague got slapped by the regular guys in the FGC, and there is lots of evidence for anybody that looks. For a guy that runs his mouth nonstop he has curiously never talked about this issue, but I guess he has investors to lie to and trick with hot talk about his 29 katrillion stream activity quadrant sectors so yeah.
But what about “independent” shows like LiveOnThree? The self proclaimed “Real Talk” in eSports? Hmmm, they somehow seem to have overlooked that 800 pound gorilla in the room too. How could a program devoted to the real competitive games somehow overlook mentioning that EVO and the FGC had the biggest competitive gaming event in history (by far)? How did they miss that EVO did not just beat MLG it totally annihilated it in terms of real humans watching? Maybe it’s obvious why the CEO of MLG does not want to talk about it, but how does LiveOn3 miss landmark event? Gee, it’s almost like everyone on that show might be eating the $$ scraps off of MLGs table, and make more money when MLG succeeds. Funny how that influences their “real talk” and how everyone that seems to have great things to say about MLG stands to benefit directly from their success! If you want to be a shill for MLG fine, but dont be have “no BS” in youre logo and try to ignore tyhat. thing that tends to influence their “Real Talk” and how everyone has things to say about MLG seems to be directly benefitting from them? Here is a topic for you: biased shills pretending to be objective. But remember FGC, these guys are your friends! They are going to save you, and show your tiny offshoot community how the big boys in eSports do it! You need them!
Real talk for the MLGs out there. I’ve heard talk about all their “we’re professionals!” “We’re bigtime!” “We know all about esports” but look at the reality behind it. You and your outdated model of “esports” are the ones who need saving. Even playing games that have way more sales and players, you get less viewers BECAUSE YOUR EVENTS ARE THE OPPOSITE OF HYPE. The viewers you do get (mostly SC2) are for a community that you did not build, you just tried to camp on it (after ignoring the game at first, but now you are forced to be friends since you killed your other games). Your events are opposite of hype. You are dinosaurs. FGC is what is in. FGC is a true diversity of peoples. FGC has personality. The funny part is that MLG knows all this and are desperate to do vamp off FGC as soon as possible. All they need to trick you, flip the script and stop you from noticing that instead of needing their help, FGC is leading the way.
- The league will not save you.
“We must be saved by the league that will make us mainstream! They will pay (some of) us money! They will give us jobs!”
Many people have problems with the way MLG does business, but certain top players and personalities that stand to benefit personally sometimes support them because they think it will get them a job or give them $$ and e-fame when our new eSports overlords take power. Also somehow them getting imaginary money will also be good for everyone else! MLG likes to make promises to everybody about how if you get the FGC to support us, we will make you (yes, you!) into a rich and famous pro gaming star. No matter they made the same promise to the way more people than they have jobs for, and say the same thing to all the girls every time they add a new genre, but will the leagues really help achieve the fabled “mainstream appeal”?
Let’s look at their track record. MLG is currently staying alive on the back of SC2 (another scene they did not build, but are trying to ride), but Halo was the main game for years, supported by huge game sales and millions of regular players online. It was so much of their business they were often called “the Halo league.” So with all that going for them, did MLG did “save” Halo? Did they make it mainstream? Do you hear a lot about Halo posterboys they gave all those flashy deals? Yeah, me neither. In fact, MLG is talking about dropping Halo entirely. The game that put them on the map and was their main focus for years is getting turned out like a cheap whore. Thanks for playing!
MLG’s CEO will tell you this is Bungie’s fault and they ruined the game, but what it really shows is that MLG doesn’t build a scene, just borrow someone elses scene for as long as they can make money from it. When the publisher support runs out (Tekken), or the numbers dip a bit (Smash), MLG drops the game leaving the community to fend for itself again, sometimes destroying it in the process. They are the Bang Bus of gaming.
When you hear someone say “oh they are good, they are trying to help!” check your wallets when they tell you, because its usually someone who makes money out of them or someone that has been promised a new job in exchange for support when our eSports overlords come and show the helpless FGC (already bigger than MLG and growing) how to do it.
MLG is a company with 10s of mils in investment $, however their prize pools are still slightly larger than the FGC posts now from player contributions. If you think about those prizes as a percent of its resources, the prizes are an insult, but they know they can get monkeys to jump and scream a few extra grand, so why bother offering rewards equal to their actual resources? They dont have to, and as long as you offer just a little more than what the kids have themselves, they know stupid kids will welcome them as a heros. What is more important, and important for investors in MLG is to realize is this: the MLG model has failed. Even with 10s of millions in investment, tons of employees and paid workers, and years with dominant control of some of the biggest games around (Halo, CoD, Gears), they did not produce the numbers that Evo staff sp00ky, and FGC posted by themselves in their spare time.
Its hard to look like a bigtime CEO when a random group of guys and spooky kick the crap out of your “bigtime,” “mainstream” business right? So quick, the new plan is to trick the FGC into thinking they need you before they realize that the opposite is true - that its MLG that needs to suck the blood from the FGC to stay alive, the same way they did with Halo, Smash, Gears, etc.
So no, they will not save you. The more one thinks about the idea of "maybe MLG will save the FGC and make it mainstream!" you realize how far from reality the whole idea is. The FGC needs help like that like it needs a bullet in the head. FGC is saving itself, doing it with hype, and has posted the best numbers of anyone in “eSports” in history.