Regarding second printing, it is a case of supply and demand.
When we first launch the SF comic, we do not know what to expect. As a marketing guy that has been working in the industry for years, I estimated that it can hit as high as Transformers or GI Joe can hit (60-70K) becoz SF has a 15 year fan base. However, on the “dark” side, we have retailers that knows NOTHING but Superhero Comics or has been burnt by the Malibu Sf books that they would think this is just yet another crappy license book that is like the last leg of the 70’s TV Cartoon craze (you know, after TF & GIJoe, everything else has pretty died down).
I have to say when I get the first issue initial orders in, we are quite disappointed that it does not even hit 1/2 of what we estimated. So we analyse the situation, and set a print run that will leave some books for reorder but not excessive that will kill us in printing cost.
Same as issue 2, we gotta set everything before we even know how issue 1 sold. Before EVERYONE knows exactly how issue 1 sold. That is the system of US comic distribution. Things are done 3 months in advance. Retailers order #1 totally based on their confidence of the art team, the title, etc. And the same as #2, because when the orders are due for #2, #1 has not even been shipped to stores yet.
The reality of how popular SF is kicks in when SF1 comes out. Also thanks to everyone here that we all spread the word before hand, more store owners now understands that his SF comic is something unlike the typical licensed titles out there. Now they know there is a bigger fan base to this. And they very quickly bought out all the extra copies printed of #1, & 2.