$60-70 (not incl. shipping) is a good price for a bag, UNLESS you can justify the premium price (but don’t give away your profit margin!)
I can see you already have good plus points (padded laptop compartment; stick saver box is removable).
You need to emphasize the “Made in USA” and the quality of your stitching, etc.
Some terms on your warranty would be good, too (e.g. my current laptop bag has lifetime warranty on buckles/stitching).
Additionally, your kickstarter should show the personalisation ON THE BAG, not as a piece of cloth on marble-effect table (even Photoshopped would work better).
Please, remake your video, too:
You are out-of-focus for the entire video. Hire a better camera and/or do something about lighting (consider an all-white studio). Also, clear the desk before showing off the product, and put the camera on a stand so it doesn’t wobble.
You stumbled your words once or twice – make a silent video, then add an audio dub on top. This will also help remove ambient noise.
[*]EDITING. Because you were doing the video in a single take, your motions weren’t as smooth as they could be, and the buckle hit the metal table leg too (making a jarring clanging sound). With editing, this could be fixed.
I don’t want to be too much of a dick, because I actually LIKE your product (though I couldn’t afford one myself atm).
But your professionalism still needs a bit of work.