Really 150.00 bucks is really really really expensive for most. I am a fan and all (and bought the TE stick) but not everyone can afford 150 bucks for an arcade stick.
Seems to me that the stick should be no more than 100 bucks. The SF ann stick was like 60-70 bucks and that worked fine.
I know some pay 150 bucks for a custom joystick; however, you can not compare a mass-produced product to a hand-made one (hand made is more expensive).
It seems like they are charging that price because the figure people like me will pay.