Really like this idea. I always have preferred smaller arcade sticks. Like a smaller Namco/Dreamcast Green Goblin stick. The stick I used for 3rd Strike was a custom wooden case Sanwa parts stick that was maybe only slightly larger than this stick. Just doesn’t seem as easy to add artwork to.
Smaller stick at decent price point will help get those on the fence about an arcade stick a way to learn without dropping a small investment and then not putting enough time in to learn how they actually work. Get a lot fo people who just knee jerk buy an arcade stick and pray that it will make them better players in a month.