This guy knows. This kind of establishment is really about making lots and lots of revenue. You want to be running at capacity constantly, because games run themselves and cost the same amount to have around no matter how many people you’ve got there. The way to have more people is to have it be affordable. If I found a place where I could play laser tag for cheap, I would do that, but the shit is just too damn expensive and that’s why laser tag didn’t survive.
On top of that, playing games by yourself is boring. I will stick around and talk and play games for hours if I have people to talk to, but without other people there, I don’t give a shit about it. So you have to have low prices just to get people in the door so more people will be willing to go. It’s like a club. No one cares about a club that no one goes to.
Also, cheap beer is a marketing technique that works twice. Price it low enough that people get buzzed, because if you’re a little bit drunk your wallet gets looser.