Reformatting/Transferring to a SSD

I have Windows 10 (upgraded for free from my Win7 Home Premium 64 bit OEM disk). If I were to buy and install a 250GB SSD, how would I wipe this hard drive clean and do a fresh install of Windows 10 (without buying the OS a 2nd time) onto my SSD?

Typically a SSD would come with software to do so allowing you to clone the drive

Here is what I dig up after 5 seconds on google