Setting up (a total noob thread)

Please forgive this extreme example of noobishness. I tried using the search function, but it didn’t seem to be working. Google gave me no help either.

I’m considering setting up a Street Fighter tournament at my local game store, but I’ve never done such a thing before or even competed in one, so I have no idea what would be the best way to go about it. If anyone could give me some tips, advice, any kind of pointers would be appreciated. Thanks!