A lumberjack is the most stereotypical thing you can picture about Canadians, period.
Cause your description fits that character so much.
The fact Brazilians are African-descent doesn’t mean a Kenian should know Capoeira, that would be like saying Congolese people should be doing gangsta rap only because it was invented by African American.
The names are not enough to stereotype a character, man.
I don’t think neither Hakan, Fuerte or Rufus are stereotypes in the strict sense, while they take a couple cues from stereotypical ideas but they’re overall original inventions:
Hakan has a really stereotypical personality according to what people imagine of Middle Eastern men, but his design is completely original and has nothing to do with stereotyping.
Rufus is a mix between two or three completely different things, the idea of an overweight American is sort of an stereotype (not really seen in Japanese media often) but not when applied to fighting, he rides a motorcycle which is kind of a stereotype, then they give him a kung-fu fighting style and a costume vaguely inspired in Bruce Lee and more in common with Lien from KOF MI, then he’s far away from being a stereotype.
Fuerte I wouldn’t say he’s an stereotype simply because of being a luchador, that would be like saying a Korean TKD fighter is a stereotype. It might be an archetype and one that makes sense, one stupid stereotype would be Fuerte being a Mariachi fighter. His design is nothing special and the only truly stereotypical thing about him is his obsession with Mexican cuisine.
Anyway, those three characters are failures and they’re not much appreciated precisely because of the grotesque stereotypical details they gave him. That’s the reason why you shouldn’t be doing stereotypes anymore.
To create a cool character you must stay away from the cartoon coloring book stereotypes, you can take a couple gimmicks from different countries stereotype but they have to make sense. Why a lumberjack? That’s just as stereotypical as a mariachi for Mexico, and doesn’t make sense in the fighting context. What do you think is a cool design, Vega/Claw, or Laurence Blood from Fatal Fury 2?
They could start integrating it to the shared universe. Or at least a couple characters. If there was a version of Sakura in Rival Schools, why not alternate universe versions of characters like Akira, Kyosuke or Ryu could exist in the Street Fighter universe?