You got TV commercials with footage of the FGC. No advertisement of single player modes, story or anything. Just “hey people play this shit with each other next to each other and maybe you could do it too”. This would be crazy talk for a normal fighting game ad and especially other genre ad.
Then you have Capcom giving away a free month subscription to their Capcom Fighters twitch stream with the caption “Want to level up your game” and “Become a World Warrior”. You can even hear the surprised tone in his voice when he sees it. This is what Capcom is trying to do. If you open the case you will see something about the FGC.
The in game announcer even has vocals to announce all of the Pro Tour majors and world invitations like Evo.
Why would Capcom do this? Why would they forego adding the necessary single player content to have a “complete game” and focus 4 betas almost entirely on securing netcode instead? Capcom knows they still have the biggest turnout and community for fighting games with SF and figures they can use this as a chance to build money outside of the typical “casual sales” game that most other games tend to look for. They are shooting to gather as many people into the FGC first then bridge in single player and other more casual stuff later.
This is funny because it’s basically the first time a video game company has taken ITS OWN INITIATIVE to sell the FGC to people. We’ve always been told on SRK and other places that the community has to sell the community. Now Capcom wants to do this and is foregoing possible day one sales brushing content to the side to try and get it done. Will this work or is this too off the rails too early? Why sacrifice all of this for some niche community?
Can SF be like DAT MADDEN where people bet and fight at the barber shop for bragging rights? New roster/new characters = time to get in DAT SF again. Gotta best your boy with Guile he bout to come out.