Whenever I go online, I will make a text chat and invite everyone on my friends list that’s online.
Having a text chat room is a lot easier and funner when playing a group of people in a HDR room, rather than messaging each individual person through the IM system.
It’s not like your friends have to play the same game, too, it’s just funner to have an open chat in the background.
Finally, PS3 online gaming is reminiscent of Kaillera, GGPO, 2DF, etc.
I know some people use #efnet to chat and play simultaneously for the PS3, but my computer isn’t close to my PS3 and I’m sure some people have the same situation.