From the perspective of a fighting game player, there are 2 reasons i’d be interested in your establishment; somewhere i can have a couple beers and watch Starcraft or street fighter streams and fighting game arcade cabinets. If you’re really looking for some advice/ideas about what the fighting game community wants check outBison’s Autoshop casuals some night, talk to some people, gain the support of the community. Realize this is going to be a difficult battle gaining the trust of the FGC, as an outsider looking in, and it may not be worth your time. I’ve seen one business like this collapse in my short time in the community and would not be surprised to see it happen again.
As it stands right now you have a lot of free/cheap alternatives to compete with for the FGC’s time, from Bison’s Autoshop to school fighting game groups. They offer large, localized venues at a low cost. I am not suggesting you become some sort of altruistic savior for the gaming community, but realize when it comes to the FGC, you have to offer something very special in order to justify anything over our regular $3 a night in casuals costs. The key idea at hand here is offer; ingratiate yourself to the community, become a part of it and you’ll more easily receive its support.
Since I enjoy talking in circles, I return to the quote i began this with; liquor licence and arcade cabs. While i can understand the objections to the first as it greatly segments your market, the second is the one thing that may mobilize the FGC in the area. Offer us something we cannot do while playing at school or elsewhere and you may have a winning proposition.
In short, we may be the wrong group to ask about this sort of thing. Without high capital investment or alcohol I cannot see the FGC being a profitable business segment.