Really worth the time and effort is a matter of some perspective correct?
For Marvel/Capcom a positive perspective that makes it worth the time and effort is:
- continues to highlight character IP they want to build and put into the public consciousness
A good example of this is Rocket Racoon, or Doctor Strange. Marvel has looked to get these characters more popular and build the characters identity to the general public more. MvC has been good and useful for this strategy.
For example, it seems Marvel is looking into building the MS. Marvel ip, and the MvC series would be a good way to introduce her to a larger audience.
Another positive perspective:
Companies are always looking a new vertical revenue market for investments. Albeit FGC e-sports is not a huge money making industry today. But with the correct continued nurturing, and this industry being built brick by brick, it is on its way and continues to be more popular year over year.
And lastly money, I’m betting over the course of the decades Marvel and Capcom have made money on the MvC series.
With the right positioning and timing this could be a huge and be the worth the time and effort. IMHO