I guess the best bet is to aim at the PC crowd and get them to support this. Skullgirls is probably the first fighting game that got PC right: no GFWL, no DRM bullshit, and low price point (PC gamers are cheap).
Most people who play console fighting games don’t like innovation. They would rather have a TTT2 or a Darkstalkers 4 before any new and interesting IP. On PC, we see new mind-blowing indie games come out every month. Therefore, even if it might be a technical game with a high learning curve, PC players will give it a shot because they’re more inclined to try new stuff.
Reverge Labs need to make full use of Steamworks and make Skullgirls on PC the best version available (make full use of fast automatic patching, optimization features, etc).
If they do it right, they might succeed in an untapped market that can give us a surprise or two this coming EVO.