I don’t agree with all of Josh’s ideas, but I agree with this one. What casuals want is fun, not depth. SG offers a lot of fun, but you need to go through an extended learning period before you can start having it. To a casual player, it’s simply a matter of deciding whether you want to pick up a shooter or party game and start having fun immediately, or if you want to pick up a fighting game and spend three to six weeks learning it so that maybe you will have fun with it when the training period is over.
That’s why I think casuals are a lost cause. At best you can try to lure them in with nice graphics, funny references and cool animation. It’s much more realistic to try and get more FG players to pick it up. That’ll take a while, though. SG is a new game with new IP. FG players hate having to learn new games when they already know how to play older ones.
I guess what I’m saying here is that there is no easy way to grow the SG community. We just have to continue supporting it where we can and hopefully Reverge will continue to update it. Hopefully it’ll get released in Japan and make a splash there. I think having SG in EVO 2013 is very possible depending on how things play out.