Why do a lot of women go for this type of look.......?

When I say this look, I mean the fake, TOWIE look? I mean is it cos they think it makes them look good?
pics here
I mean it must cost a fortune to do and take a hell of a lot of time. Most men (myself included) prefer more natural girls. I mean fair enough if they find it fun but whenever I see girls like this, I stay well away cos they’re pretty likely to be shallow and simple (not always) and lack any sophistication. I completely understand why women would use makeup as if well applied it can improve your attractiveness a fair bit but I just cant understand this.

Wow, lol. You sign up on a fighting game forum and this is the first thing you decide to post?

way to respond to a bot thread lmao

Robots. And not the cool kind that transform either lol