You can also ultra him if you block a palm (even when the palm correctly spaced), demon flip slide, or sweep. Your friend did a lot of those even when you had meter, so start watching for them and punish (At 2:18 on the third match, for example, and several times in a row on the first round of the fourth). You also did miss a few ultra opportunities when you had charge and he fireballed. The recovery is fast, but it’s not unpunishable. You also could have ultra’d his focus attempts, which I think you tried to in the first round of the last match, but that was done way too late.
You got a lot of jabs in on the first set, but you didn’t go for meterless damage off of them when you had the life lead. If you haven’t, learn the link from c.lp to far s.fp. Jabs to jump mixup is fine, but you were very predictable with them. It’s says much worse on the Gouken’s part, since he should be AAing you out of all of your jumps. Chun’s jumps are too floaty to let you jump in all the time like that (his defense was really bad). Since he didn’t, it doesn’t matter for those matches, just don’t develop a bad habit of doing it because you’ll be in trouble if you run into an opponent that can AA consistently.
Speaking of links, work on getting the c.lp, c.mk xx legs link down. You missed a lot of those. Are you plinking it?
Also, it doesn’t matter much against you friend, but a good opponent will start fishing for your sweep with FA. I think he tried to do it a few times, but he was out of range. Pretty much every time you went into sweep range (and even when you were out of it), you went for a sweep. Sometimes it’s better to go with a s.mp or just back off without doing anything. A good amount of damage that you received was from him jumping or ex DF from one of your sweeps.
Off of a deep blocked palm, you should punish with whatever to EX legs instead of sweep (or ultra) when you have meter. It’s easy damage.
Absorb fireballs from full screen to build up Ultra and throw fireballs to build up EX. You don’t always have to try and get in, especially if you have a life lead and no meter. Your friend in specific used demon flip and palm to gain ground, and both are easily punished from full screen.
Very good air throws for AA, btw, but you need to work on using AA when he’s closer up. Close s.mk does wonders when opponents neutral jump close to you.
EDIT: Should have looked at thread date.